Solidarity, emancipation, democracy, independence and autonomy. Five values that place people at the centre of the CFDT actions, be conscious of personal life choices in order to build a more equitable and sustainable world.
With the creative team I worked on the new identity of the CDFT. A new language has been created including a logotype, a typography, website and printing materials.
The typography focus on making the words more impactful.
The typography has been made to enhance words and give them more power. The identity includes the logo and its variations according to departments, rules of typography, colours, prohibited logos and printing materials rules.